Independent RevOps + AI

I help B2B companies build a clear, honest path to growth.

I've carried a quota, led a 75-person sales team, built and sold three companies, and today I run revenue operations hands-on. If your pipeline, CRM and reporting aren't telling you the truth, I can help you fix that — and build what comes next.

Book a 30-minute call See what I've done
Based in the Okanagan, BC · Working with companies across Canada and the US · English and Portuguese
My story

Why I do this work.

For two decades I co-founded and ran technology companies — internet access, data centers, cloud services — and all three ended in acquisitions or mergers. After that I led a 75-person sales organization, owning strategy, territories and the number.

In 2020 I moved to Canada, completed my MBA, and started again. I went back to account management and partnerships, carrying targets and building pipeline. Then I moved into revenue operations, where I own the systems, data and processes behind the number.

Across every company and every role, I saw the same thing: good people, working hard, held back by a pipeline nobody trusted, handoffs that leaked, and reports built by hand on Friday afternoons. That's the problem I want to solve with you.

"Reditus" is Latin for return. Everything I build has to earn one.

Track record

What I've done.

These results come from companies I've worked in and with. I keep clients and employers confidential, and I'll do the same for you. Ask me about any of them on a call.

Go-to-market rebuild
8/month → 4/weekleads

Moved a B2B company from waiting for leads to a balanced inbound and outbound motion, with a new pre-sales qualification stage.

Attribution
Fixedchannel revenue

Found an attribution model that undercounted a whole channel, corrected it, and tied ad spend directly to won deals.

Revenue routines
~5xprocess efficiency

Turned ad-hoc follow-up into weekly routines: lead revival, customer reactivation, churn watch and board reporting.

Order to delivery
6automated workflows

Re-designed fulfillment so delivery starts at Closed-Won, with Finance, Service and Shipping working from one place.

Sales leadership
+20%YoY, two years

Led a 75-person sales organization: strategy, team structure, territory design and performance management.

Partnerships
$1Min one year

Streamlined a partner program across North America, adding $1M in incremental revenue and 30% partner-sourced growth.

I've also been in the seat myself: more than $2M in qualified pipeline built in 14 business days, at a 34% conversion rate.

What I build with AI

I design the logic, then ship the tool.

My degree is in computer science. Today I use AI-assisted development to build working revenue tools myself, instead of adding another ticket to an engineering queue.

Self-service configurator

Customers build a complete equipment line with live pricing from ERP and CRM. A quote that needed a salesperson became self-service.

Parts portal

Customers find parts on interactive diagrams and request quotes instantly, across nearly 2,000 products synced with the CRM.

AI service assistant

An internal assistant that answers technicians' questions from an approved knowledge base, with access scoped for data governance.

CRM-connected quoting

A quote request form that writes straight into the CRM, so no lead is retyped or lost between the website and sales.

Work with me

Hire me to build your growth path.

Redituss is me, not an agency. You work directly with the person doing the analysis and the building. Three ways to start:

01 · FIXED SCOPE · ~2 WEEKS

Revenue Diagnostic

I look at your real CRM data, talk to your team, and tell you what's working, what's leaking and what to fix first.

  • Funnel and pipeline teardown
  • CRM and data health review
  • Prioritized 90-day roadmap
02 · PROJECT

Build & Fix

I design and build the fix: pipeline stages, lead routing, attribution, dashboards, automations or an AI tool.

  • Requirements and fit-gap first
  • Tested with your users before launch
  • Documented and handed over
03 · MONTHLY

Fractional RevOps

I become your part-time head of revenue operations: forecasting, hygiene, reporting and the roadmap, week after week.

  • Senior help without a full-time hire
  • Weekly rhythm with your leadership
  • Builds the function you can hire into
1. Diagnose what the data says2. Design it with your team3. Build and test it4. Run it until it sticks
What you can expect

Straight answers, no theatre.

I'll tell you what the data says

Even when it's uncomfortable. A clear diagnosis is worth more than a polite one.

No tools you don't need

I won't push a new CRM or platform unless the one you have truly can't do the job.

No promises before I see the numbers

I'll give you targets after the diagnostic, based on your data, not a sales pitch.

You won't depend on me

Everything I build is documented and handed over, so your team can run it without me.

Questions people ask me

Are you an agency?

No. Redituss is me. You get the person with the experience, not a junior team. If a project ever needs more hands, I'll tell you up front and you'll know who is involved.

Who do you work best with?

B2B companies that have outgrown spreadsheets and founder-led selling, roughly 10 to 200 people across sales, marketing and service. Distribution, manufacturing, technology and professional services are where I have the most experience.

Which CRMs do you know?

I'm hands-on in Zoho and HubSpot. The process work — pipeline design, routing, attribution, forecasting — applies to any CRM. If your platform needs a certified specialist for something, I'll say so.

Why would I hire you instead of a full-time RevOps person?

You get senior strategy and hands-on execution now, without a long search or a full salary. Many companies use fractional help to build the function first, then hire into it. I'm happy to help you with that hire too.

Can we work in Portuguese?

Yes. I work in English and Portuguese.

Let's talk about where you want to grow.

A 30-minute conversation, no pitch deck. Tell me where you are and where you want to be. If I can help, I'll tell you how. If I can't, I'll tell you that too.

Email me to book a call
hello@redituss.com
Happy to share my full background and references on our first call.